Here in Australia, each of the motoring associations are trying to do the same. WA’s RAC (Royal Automobile Club) is aggressively moving ahead in villages and care.

About 10 years ago, RAC partnered with the privately-owned St Ives Group and then bought the owners out in 2012, making them WA’s largest village operator.

It also made them one of WA's largest residential care operators and the second-largest home care operator - a business they are expanding into NSW, QLD and VIC. (They provide home care services into Victorian Aveo villages for instance).

Why? Automobile association memberships around the world are declining because cars don’t break down much now and young people aren’t joining.

They still have a strong franchise with older people so they are cross selling village and care offerings to maintain their business. The RAC in Victoria is moving into caravan parks for the same reason.

Click HERE for St Ives.