The fourth ‘disruption’ home care digital portal was launched this week – called Home Care Heroes.

This Uber style idea of home care is where individual care workers become sole traders and are matched with customers via a website and app.


The idea is to bypass big home care providers with big administration fees (average 35%). The early leader, Better Caring, has a 15% administration fee. They also have captured over 400 carers on their books in 12 months plus have 2,000 undergoing police and other checks. They have grown from Sydney to regional NSW and now Victoria and Queensland.

Two other ‘disruption’ services are Find A Carer and Care Seekers.

Like Uber with taxis, the existing ‘industry’ is at high risk of losing the ‘customer’. A sole trader carer’s focused and personal customer service, backed by cheaper rates, will increasingly ‘own the client’, stealing them from large home care operators (and also village operators). It also means an increasing number of individual carers will be coming into the village with no controls by the village operator.

These Uber style services have 11 months to position themselves before the government introduction of Consumer Directed Care.

Interested to learn more? Then attend our LEADERS SUMMIT 10 and 11 March in Sydney. Peter Scutt, founder and CEO of Better Caring, will present his business and his vision of the future of home care.

Check the details at http://leaderssummit.com.au/. 

Subscribe to our fortnightly newsletter

Our fortnightly newsletter brings you all the tips and tricks you need for a successful retirement, covering everything from finances and property, to health and happiness. Get prepared and sign up here.