{"id":2845,"date":"2024-03-14T04:22:56","date_gmt":"2024-03-14T04:22:56","guid":{"rendered":"https:\/\/blog.villages.com.au\/?p=2845"},"modified":"2024-03-14T04:24:44","modified_gmt":"2024-03-14T04:24:44","slug":"celebrate-who-you-are-why-anti-ageing-is-dead-says-actor-helen-mirren-77","status":"publish","type":"post","link":"https:\/\/blog.villages.com.au\/lifestyle\/celebrate-who-you-are-why-anti-ageing-is-dead-says-actor-helen-mirren-77\/","title":{"rendered":"Celebrate who you are: why anti-ageing is dead, says actor Helen Mirren, 77"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2845\" class=\"elementor elementor-2845\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2431920 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2431920\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb051c0\" data-id=\"cb051c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed11c0a elementor-drop-cap-yes elementor-drop-cap-view-stacked elementor-widget elementor-widget-text-editor\" data-id=\"ed11c0a\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>I<strong>t\u2019s a sign of how perceptions of ageing are changing when in 2024, Andie McDowell and Helen Mirren are employed as Global Ambassadors by the cosmetic, haircare, and perfume company L&#8217;Or\u00e9al Paris.<\/strong><br \/><br \/>Helen, 77, and the narrator of Barbie, the world\u2019s most popular movie of 2023, in fact the highest grossing film in Warner Bros\u2019 100-year history, has launched a campaign about the caveat \u201cfor your age\u201d.<\/p><p>\u201cDon\u2019t you look good\u2026 for your age,\u201d is the most popular term.<br \/><br \/>\u201cIt\u2019s so insulting, isn\u2019t it?\u201d said Helen. \u201cIt is patronising is what it is \u2013 and the one thing I refuse to be as I get older is patronised.<\/p><p>\u201cYou are the age you are, whether you&#8217;re 45, or 85. And you look great for who you are, not for how old you are.\u2019<\/p><p>A survey conducted by L&#8217;Or\u00e9al Paris found that 70% of women hear \u201cfor your age\u201d beginning as early as 25, with 84% of women aged 55 plus saying they would \u2013 unsurprisingly \u2013 far prefer to be told \u201cyou look good\u201d versus \u201cyou look good\u2026 for your age.\u201d<\/p><p>Remember those anti-ageing creams and lotions? Anti-ageing, a term that reinforces the idea that ageing is a condition humans need to battle, has disappeared from the vernacular. It\u2019s now \u2018glow\u2019, \u2018pro-skin\u2019, \u2018skin health\u2019 and \u2018age well\u2019.<\/p><p>\u201cI think language is incredibly important as it changes the fundamental attitude. I\u2019ve always hated those words anti-ageing because it\u2019s anti-human,\u201d she said.<\/p><p>\u201c\u2019Pro skin\u2019 is great because you\u2019re saying, look after yourself and don\u2019t stop.\u201d<\/p><p>Asked how she felt being 77, she replied: \u201cIt\u2019s great to get older, it\u2019s fantastic! You learn that it becomes less about yourself, which is one of the great parts. [You realise] it\u2019s not all about you but the wider world, and [that\u2019s] so much more interesting&#8230; Celebrate it! Because it\u2019s either you die young, or you get old. And I don\u2019t want to die young; I\u2019m too interested in life [because] life is wonderful.\u201d<\/p><p>\u201cEnjoy it.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faf9b26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faf9b26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbf88e4\" data-id=\"fbf88e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c4f775 elementor-widget elementor-widget-video\" data-id=\"1c4f775\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=8VpmUCoPMSw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It\u2019s a sign of how perceptions of ageing are changing when in 2024, Andie McDowell and Helen Mirren are employed as Global Ambassadors by the cosmetic, haircare, and perfume company L&#8217;Or\u00e9al Paris. Helen, 77, and the narrator of Barbie, the world\u2019s most popular movie of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[72,18],"tags":[101,109],"class_list":["post-2845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-lifestyle","tag-health","tag-the-best-thirty-years"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/posts\/2845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/comments?post=2845"}],"version-history":[{"count":7,"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/posts\/2845\/revisions"}],"predecessor-version":[{"id":2853,"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/posts\/2845\/revisions\/2853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/media\/2846"}],"wp:attachment":[{"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/media?parent=2845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/categories?post=2845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.villages.com.au/blog\/wp-json\/wp\/v2\/tags?post=2845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}