James Kelly’s lifestyle oriented manufactured home estate group, Lifestyle Communities, has rewarded shareholders with a net profit after tax of $12.3 million, an increase of 76% over 2013.

Focusing exclusively in the outer Melbourne rim and targeting the emerging baby boomer retirement generation with affordable housing, they now have 10 locations with a total home potential of 1,779 units. Net unit sales increased from 190 last year to 267 this year, including 23 resales.

Site rental fees average around 20% of the pension, a percentage that is dropping year-on-year. Lifestyle Communities also charges a DMF.

Emphasising lifestyle, their key positioning statement is “Downsize to a bigger life” with digital marketing being the key enquiry driver.